The Up and Up

The Up and Up

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Gen Z’s gut reaction to AI
In school and work, young adults have a complicated relationship with the technology they’re using every day
Feb 19
Everything millennial is cool again
Side parts, malls, and optimism. Gen Z 1.0 was nostalgic for the early 2000s. But Gen Z 2.0 is nostalgic for the 2010s.
Feb 17
How Gen Z Dates
One of our juiciest editions yet 🔥
Feb 12
The Supercharged Era ⚡️
Gen Z 1.0 was raised on instant gratification. Gen Z 2.0 is being raised on the idea that you can get results even faster.
Feb 10
Headquarters
"She has made the decision to hand these accounts back to us"
Feb 5
Most Popular
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An ideological shift? Gen Z teens identify as more conservative than their parents at higher rates than millennials did
Mar 28, 2024
Decoding freedom of speech and FYP algorithms
Jul 18, 2025
BTS with Gen Z’s political power players
Oct 23, 2025
'They are actually gaslighting a whole country'
Jan 29
Good luck banning AI
1 in 6 Gen Z adults use AI even when they’re told they shouldn’t
Feb 3
'They are actually gaslighting a whole country'
What young people say about ICE in Minnesota, how it's affecting them elsewhere, and what older generations are missing
Jan 29
Mattering is key to fulfillment. Gen Z isn’t feeling it.
A Q&A with Jennifer Breheny Wallace about her new book 'Mattering,' and how to foster it in young adults
Jan 27
The AI policy craze
There’s a new divide within Gen Z, and it could impact the midterms
Jan 22
Trump’s youth favorability drops 34 points
What changed? Honestly, not much.
Jan 20
Redefining adulthood
The norms Gen Z teens and adults say they'll continue to reject: marriage, 9-to-5 jobs, and political correctness.
Jan 15
Generation Independent
New Gallup data shows a record-high share of Americans now identify as independents, and Gen Z is leading the pack.
Jan 13
The Up and Up
The Up and Up
Your guide to the cultural, political, and civic forces shaping the next generation.
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