IRL Summer: Part II
Anti-AI hobbies, hacky sack, going out. Our Gen Z community weighs in with their summer trend predictions. Here’s what it means for you.
Earlier this week, I published a list of summer trend predictions from today’s biggest tastemakers across industries — tech, media, politics, fashion, sports, dating, and culture.
I was struck by how much they agreed that this summer will be spent together, in-person, outside.
Post Covid, crushed by a loneliness epidemic, exhausted by optimization, and amid an ongoing technological revolution, these predictions speak to a hunger for the real, the human, the communal.
But it’s not just trendsetters feeling this shift. Last night in NYC proves this.
Today, we’re diving into our Gen Z community’s summer trend predictions.
Here’s what they shared about their hunger for humanity, what it signals, and what it means for those trying to reach them.



