The Up and Up

The Up and Up

IRL Summer: Part II

Anti-AI hobbies, hacky sack, going out. Our Gen Z community weighs in with their summer trend predictions. Here’s what it means for you.

Rachel Janfaza
Jun 11, 2026
∙ Paid
Graphic made on Canva.

Earlier this week, I published a list of summer trend predictions from today’s biggest tastemakers across industries — tech, media, politics, fashion, sports, dating, and culture.

I was struck by how much they agreed that this summer will be spent together, in-person, outside.

READ IRL SUMMER IS HERE

Post Covid, crushed by a loneliness epidemic, exhausted by optimization, and amid an ongoing technological revolution, these predictions speak to a hunger for the real, the human, the communal.

But it’s not just trendsetters feeling this shift. Last night in NYC proves this.

Today, we’re diving into our Gen Z community’s summer trend predictions.

Here’s what they shared about their hunger for humanity, what it signals, and what it means for those trying to reach them.

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