To connect with Gen Z, you need to think like them, speak their language, and meet them where they are.

What is The Up & Up?

The Up and Up is a resource for understanding the political, cultural, and civic forces shaping Gen Z. From grassroots activism and voting patterns to spending habits and cultural trends, The Up and Up explores how Gen Z is driving change and defining the future.

Young people are rewriting the rules for engagement across industries, from politics and advocacy to entertainment, fashion, and technology. At The Up and Up, we aim to uncover the full picture – how Gen Z shows up in the world, the forces shaping their perspectives, and how they’re influencing others.

Our goal is to provide a space for conversation, storytelling, and analysis. We’re here to highlight how movements, brands, influencers, and politicians are capturing young Americans’ attention, to examine the challenges and opportunities on their horizon, and to explore their vision for the futures.

About Me

Hi! I’m Rachel, a Gen Zer myself and researcher focused on youth culture and the evolving civic engagement of this generation as they transform the American landscape.

My work has been featured across publications including The New York Times, CNN, The Free Press, Glamour, POLITICO Magazine, Vanity Fair, Teen Vogue, Vogue, Elle, Cosmopolitan, and Bustle.

I’d love to connect! Get in touch with me here.