Where Gen Z tells its own story.
What is The Up & Up?
The Up and Up is a qualitative data, strategy, and research firm that highlights real stories from young people and gives them a platform to share their perspectives.
We make data human by listening deeply, amplifying authentic voices, and translating Gen Z’s perspectives into insights and strategies that help institutions, brands, and leaders truly understand and engage with this generation.
With The Up and Up community — a network of hundreds of Gen Zers across the country that we tap into for qualitative data and insights — our newsletter features quotes and analysis of this generation, straight from the source. The network is always growing, and we just launched our inaugural ambassador program featuring 30 campus leaders.
Our goal with the newsletter is to provide a space for conversation, storytelling, and analysis. We’re here to highlight how movements, brands, influencers, and politicians are capturing young Americans’ attention, to examine the challenges and opportunities on their horizon, and to explore their vision for the futures.
About Me
Hi! I’m Rachel, a researcher and writer focused on youth culture & politics. I started The Up and Up as a newsletter in 2022 and it quickly grew beyond just a media destination. We now host listening sessions with young people across the country, sparking conversations and informing public dialogue about this powerful cohort.
A member of Generation Z myself, my written work has been featured in The New York Times, The Washington Post, CNN, The Free Press, Glamour, POLITICO Magazine, Teen Vogue, Vogue, Elle, Cosmo, and Bustle.
I’d love to connect! Get in touch with me here.
