The surprising link between how Gen Z dates and how they vote
They don't want to commit
Earlier this year, Gallup data broke the political internet when it revealed that 56% of Gen Z identifies as politically independent. But if you’ve listened to enough young Americans in the past few years, you already knew this was the case.
The thing is, young adults are always less tied to traditional political parties. But Gen Z is taking this further — identifying as independent at higher rates than millennials and Gen X did when they were their age.
This *really shouldn’t* come as a surprise to anyone. Gen Z hates labels: from strict gender roles to job titles, dating (read Tuesday’s newsletter on Gen Z’s dating deficit), and of course, politics.
Actually, everything you need to know about Gen Z voting habits can be seen in how they date.
Commitment is scary
Communication is key
There’s risk involved, but the payoff can be big
Ultimately, both political engagement and dating can feel “not worth it” to Gen Z.
Being in a relationship can feel cheugy, cringe, or even hard to admit (Remember the ‘Is Having a Boyfriend Embarrassing now’ Vogue piece?) — and so can aligning with a political party, especially given the caricature of today’s Party leaders.
Hear the similarities, in their words.
