The Up and Up | Rachel Janfaza | Substack

The summer Gen Z learned how to have fun

What this summer’s top trends mean for this fall.

3 hrs ago • Rachel Janfaza

Don’t Tell Me What To Do

Our Fall Trend Report: Gen Z is Opting In — To The Things They Can Control

Sep 1 • Rachel Janfaza

School isn’t meeting the moment, and Gen Z knows it

It should at least arm kids with confidence.

Aug 27 • Rachel Janfaza

A first-of-its-kind pee ad

Making data centers a Gen Z issue

Aug 25 • Rachel Janfaza

What if young voters are more rational than you think?

What people still get wrong.

Aug 20 • Rachel Janfaza

Most Popular

Apr 28 • Rachel Janfaza

An ideological shift? Gen Z teens identify as more conservative than their parents at higher rates than millennials did

Mar 28, 2024 • Rachel Janfaza

Decoding freedom of speech and FYP algorithms

Jul 18, 2025 • Rachel Janfaza and Katie Phang

BTS with Gen Z’s political power players

Oct 23, 2025 • Rachel Janfaza

The Up and Up

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